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West Coast Choppers Apparel: Shirts, Clothing, Merchandise And Jesse James Custom Motorcycles
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Published: May 24, 2007
Well-tuned, tricked-out custom motorcycles boldly demand respect on the road. There are different kinds of custom motorcycles, but the chopper-motorcycle is probably the most revered. Even though the 1969 movie “Easy Rider” made this custom motorcycle famous, in 2001 West Coast Choppers started a rebirth of popularity for the chopper. Jesse James, West Coast Choppers' now popular CEO, brought his company to the national spotlight by first promoting it in a series of custom motorcycle television shows and then by sales to celebrities.
Today, the company remains popular not just because of its custom motorcycles, but also because of its clothing sales.
At the turn of the century, Jesse James began to popularize his custom motorcycles on the Discovery Channel and got the attention of a slew of celebrities. Shaquille O'Neal, Kid Rock, Tyson Beckford, James Hetfield, and Keanu Reeves have all purchased West Coast Chopper custom motorcycles. This type of clientèle has solidified both the exclusiveness and success of West Coast Choppers' custom motorcycle sales. At prices upwards of $40,000, it's no surprise that these custom motorcycles are so exclusive. To see a West Coast Chopper is awing enough yet it's also certain that one of these custom motorcycles won't ever look like another. This could be another reason why wealthy patrons, looking for a custom motorcycle that really stands out, choose to shop West Coast Choppers.
With so many celebrity patrons, West Coast Choppers couldn't help but bolster its popularity especially among the youth. Without head-under-sand, it's impossible to miss at least one kid in a group of Southern California teenagers who isn't wearing West Coast Choppers shirts or some other kind of West Coast Choppers apparel. In fact, West Coast Chopper shirts, hats, and other accessories rake in a hefty profit for the company. Divisions of the company have even been made to go beyond the customization of choppers and deal solely with apparel. One division is Jessie's Girl, which carries a line of West Coast Chopper shirts for women. This definitely portends the overall success of West Coast Chopper clothing and the company as a whole.
Meanwhile, CEO Jesse James has not only capitalized financially, but has also gained celebrity status. He's currently married to actress Sandra Bullock and became host of the Discovery Channel's “Motorcycle Mania” and “Monster Garag”e in the mid-2000's. Jesse James also continues to propagate the history of the chopper and customized motorcycles through Pay up Sucker Productions, a division of West Coast Choppers that was created to make motorcycle documentaries.
As sure as the American psyche will always have a need for the boundless freedom that the motorcycle represents, West Coast Choppers will remain as a fixture in the custom motorcycle realm. Indeed, with its clothing line growing ever more popular and even more business endeavors slated, the company's business is booming. The standard of integrity and shear coolness Jesse James has fostered for West Coast Choppers and custom motorcycles in general seems to be here for some time to come.
Sources:
“West Coast Choppers.” Wikipedia. 21 May 2007. 22 May 2007.
http://en.wikipedia.org/wiki/West_Coast_Choppers
Jessie's Girl Clothing. Jessie's Girl. 2005. 22 May 2007. http://www.jessesgirl.com/.
Guys. West Coast Choppers Store.com. 2005. 22 May 2007. http://store.westcoastchoppers.com/catalog/guys?js essionid=69DE15C7435667CA555647CC56A6929A.
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At the turn of the century, Jesse James began to popularize his custom motorcycles on the Discovery Channel and got the attention of a slew of celebrities. Shaquille O'Neal, Kid Rock, Tyson Beckford, James Hetfield, and Keanu Reeves have all purchased West Coast Chopper custom motorcycles. This type of clientèle has solidified both the exclusiveness and success of West Coast Choppers' custom motorcycle sales. At prices upwards of $40,000, it's no surprise that these custom motorcycles are so exclusive. To see a West Coast Chopper is awing enough yet it's also certain that one of these custom motorcycles won't ever look like another. This could be another reason why wealthy patrons, looking for a custom motorcycle that really stands out, choose to shop West Coast Choppers.
With so many celebrity patrons, West Coast Choppers couldn't help but bolster its popularity especially among the youth. Without head-under-sand, it's impossible to miss at least one kid in a group of Southern California teenagers who isn't wearing West Coast Choppers shirts or some other kind of West Coast Choppers apparel. In fact, West Coast Chopper shirts, hats, and other accessories rake in a hefty profit for the company. Divisions of the company have even been made to go beyond the customization of choppers and deal solely with apparel. One division is Jessie's Girl, which carries a line of West Coast Chopper shirts for women. This definitely portends the overall success of West Coast Chopper clothing and the company as a whole.
Meanwhile, CEO Jesse James has not only capitalized financially, but has also gained celebrity status. He's currently married to actress Sandra Bullock and became host of the Discovery Channel's “Motorcycle Mania” and “Monster Garag”e in the mid-2000's. Jesse James also continues to propagate the history of the chopper and customized motorcycles through Pay up Sucker Productions, a division of West Coast Choppers that was created to make motorcycle documentaries.
As sure as the American psyche will always have a need for the boundless freedom that the motorcycle represents, West Coast Choppers will remain as a fixture in the custom motorcycle realm. Indeed, with its clothing line growing ever more popular and even more business endeavors slated, the company's business is booming. The standard of integrity and shear coolness Jesse James has fostered for West Coast Choppers and custom motorcycles in general seems to be here for some time to come.
Sources:
“West Coast Choppers.” Wikipedia. 21 May 2007. 22 May 2007.
http://en.wikipedia.org/wiki/West_Coast_Choppers
Jessie's Girl Clothing. Jessie's Girl. 2005. 22 May 2007. http://www.jessesgirl.com/.
Guys. West Coast Choppers Store.com. 2005. 22 May 2007. http://store.westcoastchoppers.com/catalog/guys?js essionid=69DE15C7435667CA555647CC56A6929A.
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